Exposure to sunlight is good for business

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When you have a large number of customers with large roof areas consuming high volumes of electricity and paying steep prices for that electricity, you have a market that is primed for PV.

Consider this of California,

All these factors make California an attractive market for Commercial PV. Not surprisingly, the state accounted for nearly 40% of all Non-Residential PV installed capacity in the U.S in 2011.

But unlike the Residential and Utility PV markets that deal with a largely homogenous set of site factors and project variables, the needs of Commercial PV customers are more discrete. A space-constrained urban office building may use a solar carport system while a suburban warehouse may need a rooftop system. A hotel may see electricity demand peak at night while a school’s demand may peak in the afternoon. A vineyard may have a substantial electricity spend as percentage of operations, while a bank may spend lesser.

The discrete needs of Commercial PV customers will need targeted marketing and specialization. To get started, I disaggregated California’s stock of Commercial PV projects into key market segments and sub-segments. As it turns out, all kinds of businesses from Dentists to Department Stores are going solar.

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Download the full analysis here

 
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